Key West Vacation Rentals Invests in New Marketing Technology, Forecasts Revenue Boost
Key West, Fla. March 1, 2017 — Today, the largest vacation rental management company in Key West, Key West Vacation Rentals (KWVR), begins the integration of Vacasa-powered marketing technology, instantly benefiting the owners of more than 200 vacation rentals.
Vacasa will provide its industry-leading marketing and technology services to KWVR. The technology suite includes Vacasa’s proprietary yield management algorithm, which earns homeowners an average of 33 percent more than its competitors annually. KWVR will also incorporate Vacasa’s full-service marketing engine and centralized administrative support system.
“KWVR has been wildly successful in Key West, and the team there has always moved quickly to adopt new technology that ultimately benefits the customer,” says Eric Breon, Vacasa founder and CEO. “At Vacasa, we take the same approach, and are constantly striving to improve the technology we offer to support effective, scalable vacation rental management. Our aligned synergies in this respect have proven mutually beneficial, and we look forward to working together with KWVR to improve the vacation rental experience in Key West and beyond.”
KWVR Owner and Key West native Rick Haskins purchased the company in 2012, and in five years grew what was then a 60-home portfolio by more than 250 percent to more than 200 today. Haskins has integrated numerous revenue-driving technologies, including 360-degree virtual Matterport tours, Escapia booking software, and guest management application Glad to Have You. As a result, KWVR now provides the best service in the industry and secures maximized returns for homeowners. Now, with the integration of Vacasa’s marketing technology, KWVR forecasts more lucrative returns for homeowners due to efficiencies in the booking process.
“Vacasa’s marketing technology is the best in the industry, hands down,” says Haskins, a multigeneration Conch. “Vacasa was the first to incorporate dynamic, demand-driven pricing technology, and to date no other technology has come close in terms of delivering results. We are also thrilled to be able to offer our owners an improved suite of marketing tools, boosting profitability for each home we manage.”
Tom Lane, KWVR’s general manager, will oversee the integration of Vacasa’s technology, which will take place over a four-month rollout. Rick Haskins will continue to serve KWVR owners as the company’s community manager.
For more information about Vacasa, please visit https://www.vacasa.com/.